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31 Mar 2015

Malaysia Social Media Statistics 2014

Social Media Statistics for Malaysia 2014 2015

Malaysia Social Media Statistics 2014 is compiled from various sources around the web for those wanting to know more in depth about how social media has changed over the years in Malaysia. Numbers have grown tremendously and that is not shocking as this is the future, the Internet has finally taken control of many peoples lives, you should know what I mean. Anyway, I have a section discussing about the ills of social media in Malaysia at the end of this article. 

Social media in Malaysia has grown due mainly to the ease of Internet connection especially in the urban areas around Malaysia. While Facebook continues to dominate the lead in the digital era, many multinational companies are riding on the bandwagon simply to capture market share.

Malaysia Social Media Stats

A few years ago, I remember speaking at a social media conferences in Malaysia when things were still new, and I spoke of how social media would change Malaysians, it has happened in recent years but back then, people laughed at me. I also touched on the topic of how companies should embrace social media back then in 2010 to be the first few to get on this bandwagon, and again, a majority of so-called marketing people that attended did not seem to think so. They were more interested in putting all their eggs in one basket which was mainstream media. A rough conclusion was that they assumed that social media was 'FREE' as anyone could do it. 

In recent years, it has been proven that the big companies have heavily invested in Social Media, names like McDonald's, KFC, AirAsia, MayBank, RHB have been extremely aggressive in Social Media where their marketing budgets have been split from 90-10 to now 60-40. This source is from a few digital strategist working in agencies. You notice how advertising agencies around Malaysia now have large digital departments? 

Some up to date statistics on the Malaysian Population

  Current Population of Malaysia - 30,387,862

Malaysia Social Media Statistics for 2014

The social media stats are based on social media platforms that are heavily used in Malaysia and taken from SocialBakers.

Top Malaysia Facebook Pages

The below are statistics of the top Facebook pages in Malaysia based on overall. 

Malaysia Facebook General Statistics 2014
Top Malaysia Facebook Pages
Malaysia Travel Facebook Page Stats

Facebook Travel Pages in Malaysia
Travel Facebook Pages in Malaysia
The above shows the stats of various Facebook Pages related to travel in Malaysia for 2014. Note that Cuti.my is the highest followed by others. Again, this is subjective as one needs to submit their Travel Facebook Page to SocialBakers in order to be listed therefore, quite a number of higher likes pages are not included in here. 

On a separate note, a number of the top players in Facebook Pages have bought their fans while you will hear a number of them claiming they are organically reached, it is easily proven by looking at the engagement and like rates based on posts and photographs. There are many other ways to detect bought likes. Just for arguments sake - The more 'likes' you have seems to say your product or brand is up there. Well, that is what many think. 

A trick to do this is not to buy your followers all at once as it will show, therefore, the do long term purchasing of 'Likes' where specialized companies offer these kind of services in order not to make it look obvious. I mean, every week, you can purchase 500 'likes' and by six months, you should be able to have 12,000 likes. Simple right? however, in 2015, the trend is now changed where people are looking at engagement rate versus numbers. High numbers of Facebook Likes are so 2013/14. 

Here is a good example - If you look at National Geographic, they have 34.8 million followers with an average of 10,000 likes per post. Now, when you do the math, it is a 0.028% of 'Likes'. Wow!  

Top Facebook Pages in Malaysia
Top Malaysia Facebook Pages 2014
Top Facebook Brands in Malaysia
Top Malaysia Brands on Facebook
Number of Facebook Users in Malaysia 2014
Number of Facebook Users in Malaysia taken Q2, 2014
Number of Facebook Users in Malaysia 

Facebook is currently the most visited social media website in Malaysia. In total, there are 10.4 million Facebook users in Malaysia of which 3.5 million are youth aged between 18 and 24.

Malaysia Top Twitter Users
Top Twitter Profiles in Malaysia for 2014
Twitter Statistics in Malaysia

Malaysia Twitter UsersAfter a number of years, Twitter in Malaysia still holds strong. But the statistics show the numbers growing steadily compared to just a few years ago. 

  In Malaysia, and average 5.4 million tweets are posted per day in 2014.

  There are about 3.5 million twitter users and a whopping 162.4 million tweets posted up to the month of February 2014.

  21.8% of these users, approximately 760 thousand Twitter users, are active while the majority 78.2%, which is 2.7 million of the entire Malaysian Twitter population, are inactive.

  Analysing the amount of tweets posted in Q4 2013, the top tweet location is Kangar, followed by Masai, Ampang, Kuala Lumpur and Johor Bahru.

  Brands, Celebrities and Politicians also participate actively on Twitter.

  3 out of 5 top brands with most followers on Twitter are airlines.

  4 out of 5 top brands are related to transportation industry.

 The current Malaysian Prime Minister is the most popular on Twitter.

• There are only a handful of Professional Travel and Tourism Twitter users in Malaysia. (@MalaysiaAsia is one of them)

• The most active Twitter accounts in Malaysia are a majority of mainstream companies like TV Stations, Mainstream News Media and Corporate Companies and also local Malaysian celebrities.

Malaysia Instagram Statistics

Instagram Users in Malaysia 

There are a recorded 5,517,954 Instagram users in Malaysia as of January 2015. These numbers have been tallied by ZocialRank, a social media company based in Thailand. The huge jump in users indicate that Instagram in Malaysia has almost tripled since two years ago. Big corporations in Malaysia are now embracing Instagram as one of the must-have social media platforms to reach out to the consumers. 

Instagram World News

Instagram produced a blog post recently to celebrate passing the 300 million user milestone in late December 2014. Just nine months after hitting 200 million users in March 2014, Instagram now says 300 million people use its photo app every month, with 70% of them coming from outside the US.

Instagram’s been going strong for four years now, and despite fears that the acquisition by Facebook would screw it up, there’s now 70 million photos shared each day, and over 30 billion total.

Malaysia Google Plus Users 2014 - 2015
Malaysia Google Plus Users 2014 - 2015
Google Plus Users in Malaysia 

In a shocking outcome, there seems to be hike in Google Plus users in Malaysia where just 2-3 years ago, most Malaysians were simply on common platforms like Facebook and Twitter which seem to be easier to communicate with friends.

At a social media seminar in early 2014 where I was speaking, I asked the audience how many of them were using Google Plus and to my surprise, only 10% of the 200 people raised their hands. When I asked the rest why were they not on it, their reply was simply because all their friends were on other platforms, which was easier to connect.

According to data, Malaysians have jumped to 8th place on the overall chart above which was compiled at the end of 2014, beating countries like the United States and UK. This goes to show that the social media trend in Malaysia is picking up faster by year.

Malaysia Whatsapp Users

Whatsapp Users in Malaysia

Whatsapp is used by 39 percent of the global mobile Internet population where Malaysia comes in at number 3 in amount of usage. The Whatsapp statistics for 2014 are;

 South Africa (79 percent)
 Argentina (75 percent)
 Malaysia (73 percent)
 Hong Kong (71 percent)
 Singapore (69 percent)
 India (67 percent)

*Source from GlobalWebIndex

Smartphone Statistics for Malaysia 2014
Smartphone Users in Malaysia
Smartphone Statistics for Malaysia 

74% play games on their phone
The casual gaming segment has certainly boosted by Facebook and recently LINE, with popular games like LINE POP, LINE PLAY, LINE Rangers, Disney Tsum Tsum etc.

35% access the Internet only via a smartphone
This group of people is what we call the pure "mobile only" group who are using only mobile rather than PC or tablet to access the Internet.

More Malaysians are accessing Facebook via mobile
More than 8.7 million (out of 10 million) Malaysians are accessing Facebook via mobile on daily basis, while it is more than 14 million (out of 15 million) on monthly basis.

There are more than 10 million LINE users in Malaysia
LINE has announced in April 2014 of reaching 10 million users in Malaysia, establishing itself as the top 3 mobile messaging app here with WhatsApp and WeChat.

The stats above are from ecommercemilo.com.

Malaysia Top Websites

Top Websites in Malaysia 

Below are statistics of websites in Malaysia that are popularly visited. These numbers show by monthly and taken in 2014 therefore they are random months. Overall, it shows a estimate by month and numbers show Unique visitors verses Page Views which can be double or triple the number. 

Top 30 Local Websites Visited from Desktop Computers in Malaysia

Rank
Entity
Unique Visitors
1
MAYBANK2U.COM.MY
2,849,000
2
MUDAH.MY
2,049,000
3
AIRASIA.COM
1,598,000
4
CIMBCLICKS.COM.MY
1,444,000
5
CARI.COM.MY
1,059,000
6
MALAYSIAAIRLINES.COM
946,000
7
PBEBANK.COM
852,000
8
HMETRO.COM.MY
817,000
9
THESTAR.COM.MY
759,000
10
SINARHARIAN.COM.MY
742,000
11
JOBSTREET.COM
721,000
12
LOWYAT.NET
689,000
13
MALAYSIAKINI.COM
671,000
14
BHARIAN.COM.MY
671,000
15
PAULTAN.ORG
634,000
16
UTUSAN.COM.MY
631,000
17
DIGI.COM.MY
602,000
18
THEMALAYSIANINSIDER.COM.MY
589,000
19
TONTON.COM.MY
581,000
20
LELONG.COM.MY
569,000
21
MAXIS.COM.MY
556,000
22
BLOGR.MY
548,000
23
THERAKYATPOST.COM
533,000
24
ASTRO.COM.MY
491,000
25
ASTROAWANI.COM
460,000
26
BEAUTIFULNARA.COM
446,000
27
RHB.COM.MY
443,000
28
SAYS.COM
418,000
29
POS.COM.MY
418,000
30
MOBILE88.COM
404,000



Top 30 Web Properties from Desktop Computers 
in Malaysia

Taken for the month of September 2014

Rank
Entity
Unique Visitors 
1
Google Sites
12,670,000
2
Facebook
9,115,000
3
Yahoo Sites
7,866,000
4
Microsoft Sites
6,161,000
5
Wikimedia Foundation Sites
3,551,000
6
Priceline.com Incorporated
3,010,000
7
Ask Network
2,953,000
8
Maybank Group
2,897,000
9
WORDPRESS.COM*
2,672,000
10
Mode Media (formerly Glam Media)
2,147,000
11
MUDAH.MY
2,049,000
12
Media Prima Group
1,805,000
13
CBS Interactive
1,793,000
14
Dropbox Sites
1,793,000
15
BitTorrent Network
1,678,000
16
LinkedIn
1,629,000
17
CIMB Group
1,621,000
18
Tune Group
1,618,000
19
Lazada Sites
1,563,000
20
Baidu.com Inc.
1,524,000
21
TWITTER.COM
1,483,000
22
Apple Inc.
1,447,000
23
Astro Group
1,422,000
24
Amazon Sites
1,373,000
25
Alibaba.com Corporation
1,344,000
26
The Star Media Group
1,317,000
27
Groupon
1,301,000
28
Ziff Davis Tech
1,186,000
29
AOL, Inc.
1,117,000
30
Maxis Group
1,067,000

The above statistics are taken from ComScore

Top 10 Apps in Malaysia

Malaysia Top 10 Apps used on Smartphones for 2014

With a growing number of users of smartphones in Malaysia, the rise of smartphone apps have been also recorded by Nielsen Malaysia. Notice that iOS is not included in this survey. 

Malaysia Top 10 Apps used on Smartphones for 2014
RANK
APP
GENRE
1
Google Play Store
App Store
2
WhatsApp
Chat/VOIP
3
Facebook
Social Networking
4
WeChat
Chat/VOIP
5
Google Search
Search
6
YouTube
Multimedia
7
Facebook Messenger
Chat/VOIP
8
Gmail
Email
9
Instagram
Social Networking
10
Google+
Social Networking

Source: Nielsen Informate Mobile Insights (panel data from strategic alliance with Informate Mobile Intelligence in SEA)


Malaysia Social Media Users 2015

Overview or Social Media and Internet Users in Asia Pacific and Malaysia

The charts below are taken from WeAreSocial and showcase the main numbers around Asia Pacific. 

Asia Pacific Internet Users 2014
Internet Users in Asia Pacific 2014
Asia Pacific Social Media Users Stats
Social Media Users in Asia Pacific
Asia Pacific Social Media Penetration
Social Media Penetration in Asia Pacific
Malaysia Social Media Use
Social Media Use in Malaysia
Malaysia Internet Indicators
Internet Indicators in Malaysia
Mobile Statistics in Malaysia 2014
Malaysia Mobile Statistics
Malaysia Smartphone Usage 2014
Smartphone Usage in Malaysia
Malaysia Social Indicators 2014
Social Indicators in Malaysia for 2014
Social Statistics and Malaysia Population 2014
Malaysia Population and Social Statistics
Social Media Active Users in Asia
Social Media Platforms - Active Users for 2014
Worldwide Statistics for Internet Use 2014-2015
Internet Use Statistics Worldwide 2014-2015
Worldwide Social Media Use Statistics 2014-2015
Social Media Use Statistics Worldwide 2014-2015
Web Traffic For Mobile Statistics 2014-2015
Mobile Share for Web Traffic 2014-2015
Social Media Platform Active Users for 2015
Social Media Platforms Active Users
Some Interesting Social Media Statistics Worldwide

* Internet users in general have an average of 5.54 social media accounts. 

* Active users around the world:
 Internet: 2.95 billion
 Social media: 2.03 billion
 Mobile 3.61 billion
 Mobile social: 1.56 billion

* Active users by social platforms:
 QQ: 848 million
 QZone: 644 million
 Whatsapp: 500 million
 Wechat: 396 million
 Google+: 343 million
 LinkedIn: 300 million
 Tumblr: 230 million
 Tencent Weibo: 220 million
 VKontakte: 75 million

Time spent on Social Media Malaysia
Time spent on Social Media - By country.
*Sources from We Are Social.

ASEAN Social Media Statistics

Top 20 Brands on the Social Network in ASEAN for 2014

1. Surfer Girl                                     2,470,743      Indonesia

2. Yamaha Motor Indonesia              2,274,097      Indonesia

3. AirAsia                                          2,025,441      Malaysia

4. Chocolatos                                     1,950,237      Indonesia

5. Axe ID                                           1,858,460      Indonesia

6. Blackberry Indonesia                     1,806,798      Indonesia

7. Nescafe Philippines                       1,684,917      Philippines

8. Smart Communications, Inc.         1,246,194      Philippines

9. Starbucks Philippines                    1,174,065      Philippines

10. GTH                                             1,150,247      Thailand

11. Hair Experts                                 1,107,711      Philippines

12. Kratingdaeng Indonesia               1,068,346      Indonesia

13. DTAC                                           1,054,572      Thailand

14. Pepsithai                                       1,020,305      Thailand

15. Major Cineplex Group                 1,006,023      Thailand

16. CLEAR Indonesia                        937,673         Indonesia

17. Satu Malaysia                               860,084         Malaysia

18. Tourism Malaysia                        858,158         Malaysia

19. Ichitan                                          854,202         Thailand

20. Natur-E Journey to Beauty          819,681         Indonesia

Surfer Girl Logo

Top 5 Brands on Facebook 2014 for ASEAN

Surfer Girl                                    2,418,220      Indonesia
Yamaha Motor Indonesia             2,221,359      Indonesia
Chocolatos                                   1,950,237      Indonesia
AXE ID                                         1,858,460      Indonesia
Blackberry Indonesia                    1,806,798      Indonesia

Top 5 Brands on Twitter 2014 for ASEAN

Air Asia                                        464,314          Malaysia
Major Cineplex                             279,077         Thailand
ThaiPBS                                       197,932         Thailand
GTH                                              152,318         Thailand
MAS                                              146,044         Malaysia

You can also view one of my previous articles highlighting the Social Media Statistics of Malaysia for 2012-2013. Those are also compiled from various social media measures around the world. 

Special Blog Car Number Plate
Blogging number plate - image from www.jeetbanerjee.com
Blogging News Worldwide

While most people look at blogging and bloggers differently in Malaysia, there has been much talk about how blogging is one of the most powerful and effective way of getting the message across. A recent article by a top SEO guru indicated that Blogging is even bigger now as the search engines tend to favour blogs due to the fast and fresh content versus conventional static websites.

However, in Malaysia - bloggers are mostly known as non-mainstream and a majority of bloggers are still in the infancy zone - attending parties, events, launches and doing free reviews but many lack the powerful SEO knowledge and digital marketing where they can take their blogs to the next level. This has also resulted in local companies engaging Malaysian bloggers for free reviews or minimal paid reviews. Again, they are charging the clients huge amounts of money.

Industries have been asked many times to have a blog on their website to keep the healthy digital content going, but the additional cost and lack of knowledge has not materialized in getting this done. Anyway, below are some blogging numbers taken worldwide. 

• 2.73 million blog post published daily (Website Magazine)
 46 percent of people read blogs several times a day (Wolfgang Jaegel)
• 140 million blog readers in the U.S. (Quick Sprout)
• There are 31 percent more bloggers now than 3 years ago (Wolfgang Jaegel)
• 4 out of 10 U.S. companies use blogs for marketing purposes (Wolfgang Jaegel)

How Social Media has taken a turn in our daily lives 

Social Media in Malaysia has also spiralled into a win-lose situation where the genuine users have now been punished by more sponsored advertisements and incredible useless algorithm updates that seem to only benefit the corporations and also the advertisers. It is no longer like how it once used to be user-friendly.

At one time a couple of years back here in Malaysia, you could see updates on political and other non-general news feed and photos easily on Facebook while nowadays you rarely see them or hardly ever see them. Well, 'something was probably done' and I will not get into details on this issue here. Yet again, many seem to be devoted to this new social disease as it has become a part of their daily lives. 

Negative Impact on Malaysians with Social Media

Negative Impact on Malaysians with Social Media

In a recent article by The Star online news paper dated January 5th 2015, it was highlighted how social media if affecting the countries youth where I do not blame them as in the long run, social media will be the downfall of Malaysians if we do not learn how to maintain a balance in life. The article highlighted;
* Malaysians spend more time on their social networking sites without meeting their friends face-to-face.
* Statistics show that Malaysians are engaged for long hours on social networking sites rather than actually meeting people .
* It is very common in Malaysia to have people who are busy updating their Facebook status or being on other social networking sites.
* People tend to share everything about themselves on social networking sites rather than having an actual conversation with their family and friends.
* Malaysians fail to realise that they are actually losing the rapport among family and friends by indulging themselves in various social networks.
* Applications such as games, advertisements and other online activities while providing immense joy to their users can also be destructive to students.
* As a result, social media addicts show little or no academic growth since much of their time is spent staring at the screen.
Snapchat in Malaysia

Snapchat in Malaysia

Will we see a trend shift in social messaging in 2015? Statistics show that Snapchat was the fastest growing social/messaging app overall in 2014 (+57%), with teens over-indexing more strongly for this service than for any other; more than a third of 16-19s are now using Snapchat in the UK, Ireland, Sweden and the USA. 

As Malaysians are always late to catch the wave, I suspect that when Snapchat grows even bigger, then only Malaysians will jump on this. Look at the trend, when Facebook was big in the USA 8 years ago, many Malaysians were clueless to what it was, we only caught on somewhere around 2009. Same goes to Instagram, when it was growing in 2012 around the world, people here were still on Facebook and Twitter. We only caught on in late 2013 onwards.

Conclusion 

Overall, the facts and figures above have been compiled from various sources based on numbers taken from 2013-2014. Some of the social media statistics are more recent, taken at the end of 2014 and published in early 2015. Since it is already March 2015 now, the numbers will have a slight increase but it will show more accurately in the next report which will most likely come out in the third quarter of 2015. If you have any questions or inputs, please feel free to comment in the form below for the Malaysia Social Media Statistics 2014. 
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