20 November, 2014
20 November, 2014
A special MyFest2015 Roadshow has taken off on 21st October 2014 where the Ministry of Tourism and Culture Malaysia and Tourism Malaysia have organized a series of nationwide engagement sessions with tourism industry players and stakeholders in the country to promote the upcoming Malaysia Year of Festivals 2015 or simply #MyFest2015.
This MyFest 2015 nationwide roadshow covers all 14 states in the Peninsular Malaysia including FT Labuan, Sabah and Sarawak. As it began on the 21st October 2014 in Kuala Lumpur, those from the Kuala Lumpur, Putrajaya, and, Selangor territories were also included in the KL leg. The roadshow will also end on the 16th December 2014 in Sarawak.
During the roadshows, high-ranking officials from both MOTAC and Tourism Malaysia present the vision, targets, branding and promotional activities of MyFest 2015 for effective implementation. This will also provide the opportunity to meet up to share ideas and also garner feedback from the industry players and also local community. The event will be attended by the respective state tourism EXCOs and officials.
The dates of the MyFest 2015 Roadshow
Kuala Lumpur/Putrajaya & Selangor
21 October 2014
28 October 2014
11 November 2014
13 November 2014
18 November 2014
19 November 2014
21 November 2014
25 November 2014
02 December 2014
03 December 2014
04 December 2014
08 December 2014
11 December 2014
16 December 2014
The MyFest 2015 Roadshow will also end in Kuching, Sarawak as the city is the last leg for the roadshow. for more information, please visit your state tourism office or Tourism Malaysia office as they will have more detailed information on the roadshow.
Malaysia is celebrating its fourth Visit Malaysia Year in 2014 (VMY2014) with the theme “Celebrating 1Malaysia Truly Asia”. The promotion of the country continues with the Malaysia Year of Festivals (MyFEST) campaign in 2015 with the theme “Endless Celebrations” emphasising the various festivals celebrated by its multicultural society.
Both campaigns are key drivers towards achieving the country’s target of 36 million tourist arrivals and RM168 billion in receipts by 2020, as outlined in the Tourism NKEA (National Key Economic Area) and part of the promotional campaigning includes this MyFest 2015 Nationwide Roadshow.