MyFest 2015 Launched at ATF 2015

Malaysia Year of Festivals 2015 Launched at ATF 2015

At the recent ASEAN Tourism Forum 2015 (ATF 2015) in Nay Pyi Taw, Myanmar, Tourism Malaysia took the opportunity to market and create awareness for the Malaysia Year of Festivals 2015 or MyFest 2015 to its ASEAN counterparts. 

The Malaysian delegation is headed by the Secretary-General of the Ministry of Tourism and Culture, Datuk Dr. Ong Hong Peng, the Deputy Chairman of Tourism Malaysia, Dato’ Sri Maznah Mazlan, and the Director-General of Tourism Malaysia, Dato’ Mirza Mohammad Taiyab.

MyFest Launch at ATF 2015

MyFest 2015 is a continuation of the Visit Malaysia Year or VMY 2014 campaign from last year and aims to promote Malaysia’s cultural aspect as a tourist attraction.

Themed “Endless Celebrations”, a total of 50 cultural events and festivities have been identified as key cultural attractions in Malaysia.

The campaign is expected to significantly boost arrivals of tourists to Malaysia, with targets of 29.4 million tourist arrivals and RM89 billion in tourism receipts in 2015.

As in previous years, the ATF 2015 sees the participation of an elite Malaysian delegation, comprising of 55 hoteliers, travel agents, theme park operators, and state tourism boards (Penang State Tourism, Sabah Tourism Board, and Tourism Selangor Sdn. Bhd), who will make their sales pitch at the three-day ATF TRAVEX (Travel Exchange) to over 400 international buyers.

On 28 January 2015, Tourism Malaysia gave a presentation to the media on the MyFest 2015 campaign and the 50 events which are happening this year.

Later in the evening, the MyFest 2015 campaign will be launched at the ‘Malaysia Gala Night Dinner’ at MAX Hotel.

The attendees consisting of buyers, media, Malaysian sellers, and invited guests will have the chance to watch the award-winning video titled ‘Malaysia Truly Asia - The Essence of Asia’ recorded by internationally renowned Malaysian singer, Yuna. 

This article is taken from the Tourism Malaysia website for MyFest 2015 which was launched At ATF 2015. 

Malaysia Asia

Blogging since 2007, but writing online since 1997. I belong to the 1st generation of worldwide bloggers, which is of course old-school. Since 2008, I created Malaysia Asia and this travel, flood, gadget and lifestyle blog has won numerous physical awards from tourism boards around Malaysia. (Not those online awards). After 12 years of blogging, I have semi-retired and now blog about things I like, do product reviews and enjoy life. My work has been featured in Lonely Planet, CNN Travel, Yahoo Travel, Wall Street Journal, and many other international publications. Find out more about me and thank you.

Post a Comment

Please Select Embedded Mode To Show The Comment System.*

Previous Post Next Post

Contact Form