World Tourism Conference 2013


The WTC 2013 or World Tourism Conference 2013 will be held in the city of Melaka from the 21-23 October and at the Equatorial Hotel here. The theme for this years WTC will be “Global Tourism: Game Changers and Pace Setters” where the conference is also expected to bring together world leaders in tourism, high-level policymakers, specialists and experts from the public and private sectors to share experiences, put forward valuable ideas and provide guidance for tourism development.

During the three-day conference here, 10 specific and topical subjects will be presented by authoritative individuals and acknowledged experts including the Head of Travel Google (United States) Mr Rob Torres, the Chief Executive Officer of Korea Tourism Organisation (South Korea) Mr. Lee Charm, the Chairman of VisitBritain (United Kingdom) Right Hon. Mr. Christopher Rodrigues CBE, the Vice-Chairman of China National Tourism Administration (China) Mr Du Jiang, the Chief Executive Officer of Air Asia X Sdn Bhd (Malaysia) Mr. Azran Osman Rani and the Managing Director of Tourism Australia Mr Andrew McEvoy.

The WTC 2013 has main objectives which are to discuss and address current and relevant issues related to the travel and tourism industry around the world. The following will be key areas for discussion:
  • Beyond mass Tourism - How destinations can prosper with higher yield markets by capitalizing on niche products which are priced correctly and targeted to the right markets.
  • Innovative marketing - The importance of creating innovative products and a strong brand identity to develop dynamism and continuous progress in the industry.
  • Directions for tourism product development - Exploring the potential of tourism products, such as homestays, domestic tourism as well as youth and Gen-Y travelers, and synergies between conservation and commercial viability.
The WTC 2013 is also organized by The Ministry of Tourism and Culture Malaysia together with the United Nations World Tourism Organization (UNWTO) and the State Government of Melaka. For the travel and tourism industry players who are interested in this conference, you can do your registration for World Tourism Conference 2013 at the main website.

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