Excellent news for Sarawak Tourism as a partnership between Malaysia Airlines embarks on a journey to boost Sarawak tourism, not only in the United Kingdom but also around Europe.
The Sarawak Tourism Board has renewed and expanded its partnership deal with Malaysia Airlines during the signing of a Memorandum of Understanding (MOU) at the World Travel Market in London on November 4, 2019.
Malaysia Airlines and Sarawak Tourism Board Partnership
Under the agreement, Sarawak Tourism Board together with Malaysia Airlines will jointly invest in promoting Sarawak as a naturally preferred destination for the overseas market.
This also includes funding arrangements for campaigns and promotional activities to boost both domestic and international arrivals into Sarawak.
The partnership involves marketing campaigns with leading travel agents such as;
- Amogha Tours and Travel Sdn Bhd
- One Wayang Tour Sdn Bhd
- Greatown Travel Sdn Bhd
- CPH Travel Agencies
- Ecogreen Holidays
- Grand Margherita Hotel
- Riverside Majestic Hotel
- Sara Hospitality Sdn Bhd
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| Ba'Kelalan, one of the most beautiful villages in the highlands of Sarawak |
This is to increase Sarawak visibility and generate sales, as well as organized visits for travel agents and the media to experience all that Sarawak has to offer.
The destinations will also be promoted on the Malaysia Airlines website and feature several digital campaigns led by the national carrier.
The MOU was signed by the Chief Executive Officer and Managing Director of Malaysian Airline System Bhd, Captain Izham Ismail for Malaysia Airlines Berhad and Sarawak Tourism Board, Chief Executive Officer, Sharzede Datu Haji Salleh Askor.
“Sarawak Tourism sees this as a strategic partnership with Malaysia Airlines to promote Sarawak and leveraging the Visit Sarawak Campaign,” Sharzede said.
She is confident that this partnership will give tourists and visitors from the United Kingdom a chance to experience new and diverse products to enhance their Sarawak experiences.
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| Kuching City in Sarawak |
Conclusion
The World Travel Market (WTM) is a three-day trade fair held in London bringing together travel professionals, key industry buyers, journalists, digital influencers, students and tourism ministers to discuss business, innovation, and trends in the travel industry.
Last year’s WTM 2018 event sparked over a million meetings, resulting in around £3 billion in contracts.
To take advantage of Malaysia Airlines’ great prices, guests can book their tickets at Malaysia Airlines’ participating travel agents or visit the Malaysia Airlines website.