Tuesday, March 14, 2017

Tourist Arrivals To Malaysia

Tourist Arrival Statistics To Malaysia

As interesting as it is, these are the tourist arrivals to Malaysia for those interested to know the statistics. The numbers are taken from the Tourism Malaysia statistics and show the tourist arrivals to Malaysia since the year 2005 till 2016. 

In 2016, Tourism Malaysia targeted a total of 30.5 million visitors to Malaysia but due to the fall of the Malaysian Ringgit and many other contributing factors, the Tourism Minister had announced that the numbers had dropped drastically to 22 million visitors. The actual numbers have been sourced from the MyTourismData Portal.

Currently for 2017, a target of 31.8 million visitors to Malaysia is set and the theme 'Malaysia Truly Asia', will continue to be used to promote Malaysia. This was mentioned by the Tourism Minister to Malaysia, Dato' Seri Mohd. Nazri during an interview with the media in early January.
2016 Tourism Arrivals Malaysia
Visitor to Malaysia at the international airport
Tourist Arrivals to Malaysia from 2005 to 2016
  • Tourist Arrivals to Malaysia 2016 - 22,056,417 Visitors
  • Tourist Arrivals to Malaysia 2015 - 25.72 Million Visitors 
  • Tourist Arrivals to Malaysia 2014 - 27.44 Million Visitors 
  • Tourist Arrivals to Malaysia 2013 - 25.72 Million Visitors
  • Tourist Arrivals to Malaysia 2012 - 25.03 Million Visitors
  • Tourist Arrivals to Malaysia 2011 - 24.71 Million Visitors
  • Tourist Arrivals to Malaysia 2010 - 24.58 Million Visitors
  • Tourist Arrivals to Malaysia 2009 - 23.65 Million Visitors
  • Tourist Arrivals to Malaysia 2008 - 22.05 Million Visitors
  • Tourist Arrivals to Malaysia 2007 - 20.97 Million Visitors
  • Tourist Arrivals to Malaysia 2006 - 17.55 Million Visitors
  • Tourist Arrivals to Malaysia 2005 - 16.43 Million Visitors
Top 10 Countries Visiting Malaysia 2016

Based on the previous year of 2015, there was only the United Kingdom replaced Australia. The top 10 countries that generated tourist to Malaysia in 2016 was;
  • Singapore (6,596,452)
  • Indonesia (1,378,699)
  • China (992,463)
  • Thailand (864,453)
  • Brunei (637,369)
  • India (359,853)
  • South Korea (228,023)
  • The Philippines (220,163)
  • United Kingdom (206,313)
  • Japan (198,693)
Top 10 Countries Visiting Malaysia 2015

For the Tourism arrivals to Malaysia in 2015, the number dipped slightly compared to Visit Malaysia Year 2014 where 27.4 million visitors came, versus 25.7 million in 2015. Out of that, the breakdown of countries is;
  • Singapore (12,930,754)
  • Indonesia (2,788,033)
  • China (1,677,163)
  • Thailand (1,343,569)
  • Brunei (1,133,555)
  • India (722,141)
  • The Philippines (554,917)
  • Australia (486,948)
  • Japan (483,569)
  • South Korea (421,161)
Malaysia Tourism Arrivals
Tourist visiting Malaysia
Average Length Of Stay For Tourist In Malaysia

Over the years, the length of stay has dropped, compared to ten years ago where on average, tourist used to spend from 7 to 10 days, and in 2013, it dropped to about 6.8 days. In 2015, the length of stay for tourist in Malaysia dropped to 5.5 nights. 

For future, the Malaysian Tourism Minister said that Malaysia had set a target of 36 million tourist arrivals into the country and RM168 billion in receipts by the year 2020. Again, this all depends n how the ministry is going to promote the country. Right now, the currency is at an all time low, but nothing much is being done to capitalise on this. Yes, there have been news reports on the minister saying that tourist should visit Malaysia now due to the low currency here. That is all.

For the original numbers of tourism arrivals to Malaysia and more, you can also visit the Tourism Malaysia website for the statistics.
Malaysia Tourism Arrivals
Tourism Arrivals to Malaysia in 2015
So, are we doing the wright or wrong thing? 

While the current generation of travelers are onto social media, many other countries have taken advantage of using social media as one of the main platforms to promote tourism. However, for Malaysia, it has been pretty slow in catching up in this area. Why I say this is that when I participated in neighboring countries FAM trips, social media campaigns and trips were created specifically for travel influencers to flood the social media channels with photos and information of the trips.

In Malaysia's case, nothing has changed since five years ago. The ministry has engaged an advertising agency, which has no proper knowledge on tourism trends but because it is all about protocol and many other red tape issues.  The agency just hires an in-house team to manage the tourism social media accounts. Let me just say that the people running these accounts have never been to many of the places they promote for Malaysia, so how does this justify when consumers or would-be visitors ask questions, especially if it is in depth?

For example, if someone asked the Tourism Malaysia twitter account this interesting question - "Where can I go in Sarawak to see some original or pure Sarawakian ethnic lifestyle?" Do you think they could answer this immediately? Or leave it hanging or even get back after consulting with the client?

Technically, I could answer questions like that, all because I have traveled Malaysia pretty extensively. Therefore, this is just one of the examples. What is the point of just showing nice photos of Malaysia without any proper information? This goes to show why we lack in so many areas, that could be actually done in the proper way and generate more interest online for Malaysia.
Tourist Visiting Malaysia
Tourist in Malaysia 
Perhaps, with Tourism Malaysia closing offices nationwide in January 2017, this could be the start of something new. I would also suggest that the ministry re-look the digital advertising agency's role in promoting Malaysia as they lack the experience in tourism social media. After all, when the travel community is very active online, we should be taking advantage of it, the right way, not the Malaysian way.

The directives and approach should be looked into in order to keep the numbers growing to attract more tourist arrivals to Malaysia, not just the Chinese tourist. Having said this, I am just a travel writer who was once aggressively promoting Malaysia from 2008 to 2014 online, and have been in communication with the tourism officials during that time, which I learnt much of why things are the way they are.

Over the years, I have also observed and monitored numerous tourism campaigns, decisions and strategies that were supposed to put Malaysia back on the tourism map of the world, but Malaysia being Malaysia, we only seem to look at what's in trend. Meaning if the Chinese were travelling, we would drop everything and just focus on that particular market with an ambition to increase the tourist arrivals to Malaysia. Well, I can only hope for the best in this kind of strategy. 

Author:

Malaysia Asia is a multiple award-winning travel blog site with information on unique and interesting places around Malaysia, Borneo, Indonesia, Southeast Asia and the World. Malaysia Asia is also under MyAsia Services, a Digital Travel Solutions Company based in Kuala Lumpur, Malaysia. You can also find us on Facebook, Twitter, Instagram & Pinterest. We are also not your regular travel bloggers. 

4 comments:

Wilson Ng said...

Promote non-halal food also. We have some of the best Chinese food in the world.


Anonymous said...

While I agree that the officials should really re-look into hiring digital advertising agency, personally think that reluctance will most likely persevere without a doubt as a result of personal interests possibly obtained from these agencies by personnel with interest. Very good writing with mild reminders to all the industry players. Good job.

Samantha Ibicus said...

Now With the closure of some International offices especially New York and Johannesburg (2 major serving nerve centres),as a tour operator i expect the decline to drop further, you CANNOT expect tourist arrivals to increase by closing offices serving in these major economic hubs (one major economic hub in the US looking after South America and the entire east coast (Almost 1 and a quarter continents, the other not only South Africa but as I see it its the only office in Africa serving Africa and Indian ocean islands, that's over 45 countries. Why and how did they come up with this decision with vision 2020 starring at them in the face.

Carnations said...

Its an interesting report that so many visitors are coming to Malaysia and its also the right observation that why the visitors are spending less time as compared to the visitors who used to visit Malaysia in the past. It is just because they are not getting right tourism guide, for the success of a country we should take some right action on promoting our tourism and providing the full tourism guideline to our visitors so that they can enjoy more time in our country.