*Update April 2017 - The Tourism Minister had confirmed that the total tourism visitors to Malaysia in 2016 was 26,757,392 tourists with tourist receipts of RM82.1 billion.
|Visitor to Malaysia at the international airport|
- Tourist Arrivals to Malaysia 2016 -
22,056,41726,757,392 Visitors (April 2017 update)
- Tourist Arrivals to Malaysia 2015 - 25.72 Million Visitors
- Tourist Arrivals to Malaysia 2014 - 27.44 Million Visitors
- Tourist Arrivals to Malaysia 2013 - 25.72 Million Visitors
- Tourist Arrivals to Malaysia 2012 - 25.03 Million Visitors
- Tourist Arrivals to Malaysia 2011 - 24.71 Million Visitors
- Tourist Arrivals to Malaysia 2010 - 24.58 Million Visitors
- Tourist Arrivals to Malaysia 2009 - 23.65 Million Visitors
- Tourist Arrivals to Malaysia 2008 - 22.05 Million Visitors
- Tourist Arrivals to Malaysia 2007 - 20.97 Million Visitors
- Tourist Arrivals to Malaysia 2006 - 17.55 Million Visitors
- Tourist Arrivals to Malaysia 2005 - 16.43 Million Visitors
- Singapore (6,596,452)
- Indonesia (1,378,699)
- China (992,463)
- Thailand (864,453)
- Brunei (637,369)
- India (359,853)
- South Korea (228,023)
- The Philippines (220,163)
- United Kingdom (206,313)
- Japan (198,693)
- Singapore (12,930,754)
- Indonesia (2,788,033)
- China (1,677,163)
- Thailand (1,343,569)
- Brunei (1,133,555)
- India (722,141)
- The Philippines (554,917)
- Australia (486,948)
- Japan (483,569)
- South Korea (421,161)
|Tourist visiting Malaysia|
Over the years, the length of stay has dropped, compared to ten years ago where on average, tourist used to spend from 7 to 10 days, and in 2013, it dropped to about 6.8 days. In 2015, the length of stay for tourist in Malaysia dropped to 5.5 nights.
For the original numbers of tourism arrivals to Malaysia and more, you can also visit the Tourism Malaysia website for the statistics.
|Tourism Arrivals to Malaysia in 2015|
While the current generation of travelers are onto social media, many other countries have taken advantage of using social media as one of the main platforms to promote tourism. However, for Malaysia, it has been pretty slow in catching up in this area. Why I say this is that when I participated in neighboring countries FAM trips, social media campaigns and trips were created specifically for travel influencers to flood the social media channels with photos and information of the trips.
In Malaysia's case, nothing has changed since five years ago. The ministry has engaged an advertising agency, which has no proper knowledge on tourism trends but because it is all about protocol and many other red tape issues. The agency just hires an in-house team to manage the tourism social media accounts. Let me just say that the people running these accounts have never been to many of the places they promote for Malaysia, so how does this justify when consumers or would-be visitors ask questions, especially if it is in depth?
For example, if someone asked the Tourism Malaysia twitter account this interesting question - "Where can I go in Sarawak to see some original or pure Sarawakian ethnic lifestyle?" Do you think they could answer this immediately? Or leave it hanging or even get back after consulting with the client?
Technically, I could answer questions like that, all because I have traveled Malaysia pretty extensively. Therefore, this is just one of the examples. What is the point of just showing nice photos of Malaysia without any proper information? This goes to show why we lack in so many areas, that could be actually done in the proper way and generate more interest online for Malaysia.
|Tourist in Malaysia|
The directives and approach should be looked into in order to keep the numbers growing to attract more tourist arrivals to Malaysia, not just the Chinese tourist. Having said this, I am just a travel writer who was once aggressively promoting Malaysia from 2008 to 2014 online, and have been in communication with the tourism officials during that time, which I learnt much of why things are the way they are.
Over the years, I have also observed and monitored numerous tourism campaigns, decisions and strategies that were supposed to put Malaysia back on the tourism map of the world, but Malaysia being Malaysia, we only seem to look at what's in trend. Meaning if the Chinese were travelling, we would drop everything and just focus on that particular market with an ambition to increase the tourist arrivals to Malaysia. Well, I can only hope for the best in this kind of strategy.