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Matta Fair September

September Matta Fair

The Matta Fair September takes place at the Putra World Trade Center or PWTC in Kuala Lumpur for three days over a weekend and is the last big travel fair in Malaysia for the year-end holidays.  

For those who do not know, this is Malaysia's largest travel fair that takes place twice a year here in KL city where over 100,000 visitors attend the fair over three days. 

Matta Fair September will also target the year-end holidays for Malaysians and also anyone wanting some good deals on holiday packages and flight tickets around Malaysia and also the world.

The year-end in Malaysia is the most popular time that many people will go for long holidays or vacations due to the festive seasons and also the extra-long school holidays.

Matta Fair September

As always, there are always four or five main halls available during the Matta Fair where each hall is dedicated to a specific area of travel.

Meaning, Hall 1 and Hall 2 is dedicated to international travel where Hall 3 and Hall 4 will focus on Southeast Asia and Malaysia.

At times, there are special halls open for promotions for Umrah Packages or other special events that are held during the travel fair.

That being said, the area is really huge, and there is a lot of walking to be done during the fair. So one needs to pace themselves when visiting here.

Photo of Matta Fair September
Visitors at the Matta Fair
At any one time, there would be at least almost a thousand booths taken up by various tour companies and tour related businesses.

But this does not mean you will find 1000 different vendors, it just means that booth space where the larger tour companies may take up ten or 12 booth spaces while smaller companies may take one or two booth spaces.

Travel Agents at Matta Fair September

Usually, you will find all the main Malaysian travel agents participating at the fair, and this includes the larger companies like Harper's Travel, Apple Vacations, PYOTravel, CIT Travel, Parlo Tours, GTT and Malaysia Harmony just to name a few.

There are of course the medium-scale Malaysian travel and tour agents, and also the smaller scale ones which usually are seen doing the local or domestic travel packages.

Most of the larger tour companies are found in Hall one and two while the medium to small is seen at Halls three and four.

So if you are planning to go to Africa for a luxury safari holiday, you will have to see those travel agents in Hall 1 versus asking a small company in hall three about this.

A number of the agents tend to brand themselves as a specialist in certain areas hence it is your discretion to check with others before committing any purchases.

Just like I can say that I am a specialist writer for travel fairs, but again, there is no certification for this so you will only read this from what I write here.

View of the entrance to the Matta Fair 2016
Tourism Boards at Matta Fair September

The tourism boards will always be at the Matta Fair, just that at each fair, a country is selected to be the favorite destination for two regions, Asian and International.

Therefore, the selected country will be promoted and the respective tourism board will participate in providing special shows, features and even artist appearance during the fairs.

Just so you know, the tourism boards participating are just for information purposes. They do not sell packages, as many would think, but their job is to provide information to visitors who inquire with them during the fair.

For example, if you want to visit Komodo Island in Indonesia, you would have to go to Indonesia Tourism's booth to get information about how to get to Komodo Island, and then they may send you to one of their representatives who operates a resort or service to Komodo.

From there, you can only get more information via a DVD or brochures. Next, you either book via their website or find a travel agent that sells this package.

Tourism boards here usually promote destinations in their respective countries, therefore when you visit the Japan National Tourism Organization or JNTO booths, they will have many booths promoting various parts of Japan.

Each booth will have their own respective tourism department or private organization, and different companies will participate in each Matta Fair. You will also find booths promoting even the railway system in Japan.

Visitors checking out the many travel packages
Cheap Airline Tickets at Matta Fair September

One of the sought after promotions, many will look forward to what the various airlines will be offering as promotions.

But in reality, let me just say that usually, the international airlines will work with the travel agents in offering promotions.

So this means when you see for example - Qatar Airways promotions all over the Matta Fair, this does not mean that Qatar Airways has a ticketing booth there. And there may be some deals who want to fly business class with Qatar Airways.

The airlines actually work with the participating local travel agents by offering them the promotion of airline tickets to be sold, either individually or packaged with tours.

Therefore, someone like 12Fly will be offering discounted flights to London, Paris or Rome via Qatar Airways and the promotions will also be based on a fixed duration period and sometimes not valid on certain days.

With that, the consumer needs to check with the agent on the departure and arrival dates for the airline ticket promotions at the Matta Fair.

Performers take the stage during the travel fair
These promotional airline tickets are also packaged with tours which can bring down the overall pricing and most of the time, those wanting to fly long haul will come to the Matta Fair to seek these airline tickets.

Long haul is in flights that are from six to twelve hours long and ultra-long-haul which is over 12 hours long.

In some cases, business class tickets are also sold as promotions and this is probably one of the best places to check as frequent flyers would know that flying more than six hours in an economy seat is not very comfortable.

On a side note, some airlines offer passengers Premium Economy seats which is a little bit more comfortable than the standard with almost 5 to 7 inches of extra legroom.

International Hall 1 at the Matta Fair, one of the busiest places here
Budget Airline Tickets at Matta Fair September

However, for budget airlines like AirAsia, they will sometimes participate and run instant promotions which are only available at the Matta Fair where when you buy your flight tickets there and you will be entitled to extra discounts for your flights.

In most cases, they will not be physically there, but they will tie up with travel agents to promote their discounted air tickets, which are based on peak periods and travel dates.

Among some of the budget-airlines to look out for are also FireFly and MasWings. Hybrid airline Malindo Air has since been turned into a full-service airline, hence fewer promotions are available.

It is quite seldom or rare that you will see other country budget airlines like Nok Air, Scoot and Batik Air participating at the Matta Fair.

The crowd during the Malaysia Matta Fair
Cruise Packages at Matta Fair September

As cruise tourism is the new trend among some, there has been an increase in this genre of travel where many are now looking to exotic and far destinations to do cruise tourism.

The first name that comes to mind when you think about a cruise is usually Star Cruises, but to date, there has been a new player in the industry called Costa Cruise.

This is an Italian cruise company that owns a couple of cruise ships that operate the Southeast Asia route around Singapore, Malaysia, and Thailand.

International Cruise Packages at Matta fair also include big names like Royal Caribbean Cruise, Disney Cruise, Norwegian Cruise and Princess Cruises which all operate luxury cruise packages to many interesting destinations.

Usually, these cruise packages are priced from RM8,000 and above, which includes flights to the departing and berthing ports with an all-in package.

For those wanting to sail the seas, and spend a good one to two weeks away, this is one of the luxuries escapes you can do.

Visitors at the linkway connecting Hall 1 & 2 with 3 & 4
Muslim Packages at Matta Fair September

One of the most sought after and popular packages are the Muslim Packages at the Matta Fair where quite a several travel agents have specialized packages that cater to Muslim travelers.

These packages include all-halal cuisines, prayer stops and sometimes even Muslim tour guides that speak English.

Even new countries like Japan have indicated that they have been improving their Muslim facilities over the last couple of years to target Muslim travelers, especially from Malaysia and Southeast Asia.

Cities like Tokyo, Osaka, and Nagoya have surau's, mosques and halal restaurants catering to this genre and is currently one of the sought after Muslim packages for Japan.

Some of the Muslim Packages at Matta Fair also include China, Japan, Korea, Australia, Vietnam, the Middle East, and many other interesting destinations.

I have even seen Muslim Packages to Europe at the fair so nowadays, anything is almost possible. Agents that specialize in this are Apple Muslim Holidays, Felda Travel and some other tour agents.

You should also speak to the representatives of these agents to get all the information before booking your tour packages.

Crowd at Matta Fair Sept
Large crowd on day 1 of the Matta Fair
Matta Fair September
Date: Around September
Venue: PWTC, Kuala Lumpur
Time: 10.00 am to 9.00 pm

Though travel has always been one of the must-do things for just about anyone, there is always a new destination or place that one would love to visit.

With the emergence of new budget airlines, types of accommodations and infrastructure in developing countries, it is now easier to travel, and this is thanks to the internet, which has been the leading source of information for most travelers.

Matta Fair 2016 Video


The Matta Fair is also one of the main platforms where consumers can use to visit for information or even purchase travel packages to just about anywhere in the world.

For first-timers here, this is probably going to be an overwhelming experience to see so many travel packages being offered and you should know that you need to do your research before buying anything blindly.

If you are still clueless, read this article on Matta Fair Questions and Answers, written by me and to highlight what are the main questions that consumers are asking.


Alternatively, some other travel fairs take place in Malaysia which is the MITM Travel Mart or Malaysia International Travel Mart which only sells outbound travel packages and is held around Kuala Lumpur around August.

However, the Matta Fair September is still one of the most sought after travel fairs, simply due to the year-end holidays. For the first time, you should know some of the Matta Fair tips and tricks to prepare yourself when you visit.

Perhaps Malaysians seem to travel more nowadays, hence by the first half of the year, they would have already traveled somewhere and for the year-end holidays, they will visit the September Matta Fair to see what is on sale. 

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