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Discover Thainess 2015

Discover Thainess 2015

Discover Thainess 2015 was launched with a massive bang in Bangkok on the 15 January 2015 as part of of a global campaign. However, just by looking into this campaign, it seems like a full year of activities planned to assist bringing back visitors to Thailand. From the photos alone, I could tell it was a very impressive campaign however, I was not on the invitation list, as they kind of prefer conventional media over electronic media. Some things never change as  I am sure the event would have been a spectacle to witness plus not to mention, it would have been awesome for photography and social media. 

Launched by Thailand’s Prime Minister General Prayut Chan-o-cha, the grand opening of the “2015 Discover Thainess” global tourism marketing campaign was presented in a spectacular parade in the center of Bangkok with vibrant colours and will create wonderful memories for visitors.
The Thai Prime Minister quoted “Thainess represents the unique character of Thailand, which embodies centuries-old cultural values and social practices. The upholding of the three main pillars – the nation, religion and the monarchy, the preservation of Thai traditions and culture; such as, Thai arts and ‘the wai’ or the Thai greeting and show of respect, as well as the friendly nature of the Thai people, form part of “Thainess” and make Thailand very unique as a nation.”
Prime Minister General Prayut also added, “The Thai government appreciates TAT, the Ministry of Tourism and Sports and all stakeholders for helping to promote the country’s unique cultural treasures and the Thai way of happiness to be passed onto international visitors. At the same time, this campaign will help strengthen the pride of the Thai people, and encourage stronger participation in the preservation of our heritage and culture for the coming generations.”
Amazingly, the Discover Thainess parade was encapsulated in six spectacular processions, stretching over 3.5 kilometers through central Bangkok and leading the opening parade was a 12-meter replica of the royal barge Supannahong, which represents the power and glory of the Thai monarchy. It was followed by floats telling stories from the Thai epic, the Ramakien.

Discover Thainess 2015 Logo

A second procession elaborately showcased some of the kingdom’s many regional festivals; such as, the New Year Songkran festival and alms-giving traditions from the North while other parades highlighted more vibrant elements of Thai culture like silk making, Thai cuisine, Muay Thai boxing and other fun and traditional activities the kingdom can offer. The evening culminated with the final procession called the “Smiles of Siam”, which celebrates the irrepressible happiness and hospitality of the Thai people. 
H.E. Kobkarn Wattanavrangkul, Minister of Tourism and Sports said, “The procession marks the beginning of a year of activities inviting tourists to celebrate and share in elements of “Thainess” throughout Thailand, including the 12 hidden gems, or provinces that are renowned for their unique history, culture and lifestyle, as well as the 22 best places to see beautiful flowers in the country. In addition, at least one large event will take place every month at various locations up and down the country to coincide with popular regional festivals.”
Discover Thainess website Information
Some of the information from the Discover Thainess website
Many of these large festivals are uniquely Thai, having being celebrated by the local people for centuries, but new events celebrating Thainess have also be arranged. Highlights over the “Discover Thainess” year will include the popular Muay Thai festival in March, the nationwide Songkran Festival in April, the Queen of Silk Festival in August and the nationwide Loi Krathong Festival in November.

Coinciding with the grand opening of the “2015 Discover Thainess” campaign is the Thailand Tourism Festival (TTF) which was held at Bangkok’s Lumpini Park from 14-18 January. This year, the festival marks its 35th anniversary and will see hundreds of tourists, local and international, come along to discover all that is new in the kingdom’s hospitality and travel industries.
TAT Governor Mr. Thawatchai Arunyik said, “The processions through the heart of Bangkok are a great way to kick-start the “2015 Discover Thainess” campaign. By giving a colourful taste of the Thai festivals and traditions and showing to visitors the nation’s infinite variety, we are encouraging them to explore our country and culture. What is more, because the event is taking place at the same time as the TTF, many tourists will be able to experience “Thainess” through the observation and participation in various activities available at the five-day festival.”
For more information, you can visit the Discover Thainess Website

For the year 2015, Thailand is expecting the number of international arrivals to rise by 13 percent to 28 million and revenue from foreign visitors by 16 percent to 1.35 trillion Baht with the assistance of the Discover Thainess 2015 global program. 

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