Richard Branson AirAsia Stewardess

Richard Branson as an AirAsia Stewardess? Many thought that this was just a joke but Virgin Group billionaire Richard Branson WILL don the AirAsia red skirt and serve drinks on an AirAsia flight in May next year. According to AirAsia group chief executive officer Tan Seri Tony Fernandes from one of his tweets, he mentioned “Now here is a man with honor @richardbranson who just contacted me to honour his bet." This was the biggest news in the airline industry back then and it is finally going to happen. If you ask me, this was also the biggest airline marketing strategy in the world where both airlines would benefit from. Very smart move indeed.

 Richard Branson the Stewardess promotion in 2011 on AirAsia.com

How did this come about? Some of you may be curious but in December 2009, Branson challenged Fernandes' Lotus F1 team to beat his Virgin Racing group at the 2010 Formula 1 championship season. The loser would have to serve as a stewardess on the winner's airline. Richard Branson lost the bet to Tony Fernandes but due to a knee injury in 2011, the bet was postponed till further notice. Many thought that this was just a joke but it seems like it is finally happening in 2013. 

 Richard Branson and Tony Fernandes pose at the F1 track

It was reported two years ago that Branson would have to wear a specially tailored AirAsia uniform to fit his tall 180cm frame and he would be serving passengers on a specially chartered flight between Kuala Lumpur and London on an AirAsia flight. Tickets were reported to be sold out for this marketing stunt as well. The day has come when the world will see this airline mogul don a skirt and serve passengers. On the bright side, all proceeds from the flight would go towards a charity organization of Branson's choice and this is the one time in your life where you see world renown billionaire Richard Branson as an AirAsia Stewardess.

0 comments